JF AND SON

Feature: JF & Son. Falling into Winter, JF + Son is a recent addition to the fashion world. Jesse Finkelstein, the brains behind the operation, describes the on-going process of envisioning a brand concept: "We tend to focus on form, material, and function, but not at the risk of losing whimsy or imagination. It’s important that the clothes reflect a balance between play and antagonism." You can judge for yourself if JF + Son accomplish their mission. (All the dresses are named after the world's tallest buildings.)